My Creative Work

Netflix - Stranger Antenna

In the 1980s, people used to put unusual things on the TV antenna to get a better reception: iron wire hangers, cans, and even aluminum foil. In Brazil, we all used Bom Bril, which has become a generic trademark for steel wool. To launch Stranger Things 3, we mimicked the same experience on mobile: 3 days before the show release date, the Stranger Antenna app allowed fans to tune in TV signals from the past.

Fusion Energy Drink - Fusion DNA

To prove that Fusion Energy Drink has eSports in its DNA, we put eSports in its DNA literally. We worked in partnership with Ubisoft to create an archive of all information about Rainbow6 Siege, including full list of agents, maps, game modes, and the most iconic plays. All knowledge about the game was encoded in microscopic DNA Drive molecules, using a revolutionary method from an European company, and inserted into the liquid of 1,500 cans that was distributed to fans of the game.

Google - Sunny and Rainy Days

Summer days have hot sun and sometimes heavy rain, but no matter what the weather forecast says you can make the most of the season with a little help from Google.

Bar Aurora & Boteco Ferraz – Drunk Valet

To discourage people from drinking and driving, Bar Aurora & Boteco Ferraz put a different valet to park the bar goers’ cars: a drunk one. When people refused to give him their car keys, we delivered a strong and straightforward message in the valet ticket: Never let a drunk driver take your car. Even if that driver is you.

Coca-Cola - Happiness Refill

For teens, happiness is equal being connected. But in Brazil, most of Wi-Fi spots aren’t free and usually teenagers can’t afford a generous data plan. That is why Coca-Cola presented the first Coke dispenser machine designed to give away free data credits. Through the Happiness Refill App, teens could use free credits to access internet.

GRAACC – Donate Your Website

GRAACC is a NGO that offers free treatment to children and adolescents with cancer. And in order to continue its work, GRAACC needs to raise donations from time to time. But how? By inviting companies and people to donate their websites URL. On National Cancer Day, visitors of hundreds of donated websites were redirected to GRAACC website.

Chevrolet – That's Life Today

This Chevrolet campaign reminded people to be aware of all possibilities that surround us nowadays. New technologies, new insights, new behaviors: have you notice them all? Many consumers have already realized that a car can be much more than just a car. And for Chevrolet, that’s life today.

Chevrolet – The Cruze Challenge

The next-gen Chevrolet Cruze is a whole new car with technology that challenges the highest expectations. That’s why we decide to invite consumers to participate in a big and unusual launch event. We performed car comparison tests with a twist: the Cruze challenged not the usual competitors but high-luxury cars instead.

Dove – Invisible Dry Bunraku Theater

The campaign for the new Dove Invisible Dry deodorant was entirely based on the Bunraku Japanese theater technique, using people instead of dolls. The idea was to show that the product doesn’t leave any white residues on black clothes.

GRAACC – Donate Your Fame

GRAACC is a NGO that treats thousands of children with cancer. On the Brazilian Childhood Cancer Day, 10 celebrities answered 10 GRAACC kids’ requests and donated their Twitter profiles to the cause for one day. Each kid took over a profile to raise awareness of the childhood cancer danger, the work of GRAACC and the importance of the donations.

Head of Content (My Creative Team's Work)

For a few years now, I have worked as head of digital content as well. Below you can see some of the best work that I was in charge as a creative lead.

Chevrolet - Camaro Fifty

The Chevrolet Camaro celebrated its 50th anniversary and we decided to make a celebration as legendary as this car. We spent months planning, 36 hours building the structures, shot using 9 cameras, and invited 3 Hollywood stunt drivers. The result: we can definitely say that the Celebration of The Legend made all fans breathless. >>>Creative team: Augusto Meira and Juan Perafan

Chevrolet - Onix Day

Chevrolet Onix is a long time sponsor of Lollapalooza Brazil. But in 2018 edition, our car definitely became a festival headliner. For the very first time, a brand would go beyond sponsorship and promote special concerts at a Lolla stage just for its consumers, a day before the official opening. >>>Creative team: Leonardo Breanza, Thiago Adriano, Felipe Espanhol, Vitor Zillo, Paula Serio, Benny Hirsch, and Leonardo Arcoverde

Chevrolet - Keep in Touch

In Brazil, OnStar is an exclusive technology that you can only find in Chevrolet cars. An in-vehicle safety and security set of services just one click away. The campaign brought real life situations that can be solved by just clicking the OnStar button and presented the tagline "Precisou? Dá um toque (If you need anything, keep in touch)". >>>Creative team: Lucas Veloso, André Candeloro, Cassiano Leonelli, Diego Barboza, and Igor Sá

Chevrolet - Much More For Your Life

To enjoy our professional life doesn’t mean we need to forget the personal life, or the other way around. The Chevrolet Prisma campaign shows how to make the most of every moment and proves that you don’t have to give up the fun part of life. >>>Creative team: Thiago Adriano, Diego Barboza, and Cassiano Leonelli

Chevrolet - Lolla Social Clip

Young people love music and they love social networks as well. Youngsters love them so much that even when they attend a great festival like Lollapalooza they can't stay away from their news feeds. So what if the official car of Lolla could put music and social networks together in one engaging activation? >>>Creative team: André Candeloro and Lucas Veloso

Chevrolet - Looking Up (São Paulo)

Did you know that some people check their phones 150 times a day? With so many people looking down, have we forgotten to look up? See what happened when we asked people in São Paulo if they could give up their smartphone for a day, on a Valentine’s Day! >>>Creative team: Diego Barboza and João Gandara

Chevrolet - Test Drive of Love

In the week prior to Valentine’s day, everyone talks about couples in love, but what about single people? Don’t they deserve to to find love as well? That’s why we decided to give them a chance to find their soulmates before Valentine’s day by taking part in an unusual speed dating. >>>Creative team: Augusto Meira and Danielle Freund

Honors & Awards (2006 - 2020)

Cannes Lions; Clio Awards; One Show; D&AD; New York Festivals; LIA Awards; Festival Iberoamericano El Sol; El Ojo de Iberoamerica; Wave Festival; FIAP; Anuário do CCSP; Prêmio Abril; Prêmio MM Online; Prêmio ABEMD; Prêmio Amauta; WPP Cream; DMA Echo Awards; Festival Sinos; Prêmio ABP; Big Idea Chair (Yahoo!).

Thanks for your visit. ;-)